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Case Studies

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We undertake initiatives from top brands to improve efficiency, streamline insights and maximize ROI.

Some of our featured clients

Industry Solutions

  • Financial Services
  • Travel & Hospitality
  • Food & Beverage
  • Quick Service Restaurants
  • Media & Entertainment
  • Sports
  • Fashion & Luxury

The consumer conversation for the financial sector has seen dramatic changes over the past decade given the emergence of mobile and social as impactful elements to search engine results and lead generation techniques. Providing the turn-key solutions for this rapidly changing market is an impactful service Surgo Group offers.

Surgo Group provides custom-tailored digital marketing and visibility solutions for the financial services sector. We offer a comprehensive set of services and proprietary technology products for cross-platform business initiatives  including;

  • Lead generation

  • Buzz creation
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The travel and hospitality industry encompasses a wide range of categories including lodging, restaurants, cruise lines, hotels, motels and many more. Following the recession, this industry was hit hard and had a steep decline in revenue as consumer trust in organizations plummeted and individuals tried to halt the impact of the recession on their personal lives.

Since 2010 however, consumer confidence has grown and more and more people are continuing with travel plans, carrying out extensive research online.

Surgo Group provides custom-tailored digital marketing and visibility solutions for the travel and hospitality sector. We offer a comprehensive set of services and proprietary technology products for cross-platform business initiatives including;

  • Visibility

  • Customer feedback management
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In 2012 US consumers spent approximately US$1.8 trillion on food alone, nearly 10% of the GDP. With heavy competition and heavy market saturation, innovation and ingenuity is paramount to getting noticed in this industry.

The growth of social media sites such as Instagram, Pinterest, Facebook and Twitter means the impact of word of mouth advertising has increased and now has even more reach than the traditional methods.

Surgo Group provides custom-tailored digital marketing and visibility solutions for the food and beverage sector. We offer a comprehensive set of services and proprietary technology products for cross-platform business initiatives  including;

  • Sentiment Analysis

  • Social Media Optimization

  • Demographic Analysis

  • Customer Feedback Optimization
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QSRs, or Quick Service Restaurants, was worth $160 billion in 2013 with high levels of competition. Demand in this sector is driven primarily by demographics, consumer tastes and personal disposable income, meaning an understanding of who your consumer is, what they want and where they’re sourcing their information is key to remaining relevant and competitive.

Surgo Group provides custom-tailored digital marketing and visibility solutions for the QSR sector. We offer a comprehensive set of services and proprietary technology products for cross-platform business initiatives including ;

  • Brand management technologies

  • Digital impact
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The industry has embraced the digital landscape with digital innovation becoming the new standard. With consumer access to mobile devices and high speed internet growing, a connection to their consumers and understanding of who they are, what they’re saying and how they’re engaging online will be paramount to organizations continued success. Over the next five years, the industry is set to grow at a rate of 5.6%, with digital being the main growth driver.

Surgo Group provides custom-tailored digital marketing and visibility solutions for the media and entertainment sector. We offer a comprehensive set of services and proprietary technology products for cross-platform business initiatives  including;

  • Digital impact

  • Online Visibility

  • Online Reputation Management
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The four largest sports leagues in America (NFL, NHL, MLB and NBA) bring in around $23 billion annually in revenue. Associated industries, such as sporting goods add to this amount totalling around $440 to $470 billion in annual revenue. The industry is also constantly evolving in consumer tastes, preferences and also technology. The popularity of one key player can improve the popularity of a sport overall, shifting consumer tastes and preferences for one sport over another, having flow on effects to associated industries.

The consumption of sports media is shifting, moving from the traditional real-time TV and Radio medium into the digital world, including technology such as TiVo and the ability to stream online.

Surgo Group provides custom-tailored digital marketing and visibility solutions for the sports sector. We offer a comprehensive set of services and proprietary technology products for cross-platform business initiatives  including;

  • Apparel Sales

  • Ticket Sales

  • Digital Visibility
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Through years of economic turmoil, consumers of fashion and luxury products maintained loyalty to the industry due to their expectations being met. In order to continue meeting customer expectations, and maintaining these high levels of brand loyalty fashion and luxury brands will need to keep their finger on the digital pulse as consumers take to the digital world, including sites such as Pinterest and Instagram to carry on the conversation.

The ability to easily access and navigate eCommerce stores online, via desktop and mobile devices will be paramount to their continued success.

Surgo Group provides custom-tailored digital marketing and visibility solutions for the fashion and luxury sector. We offer a comprehensive set of services and proprietary technology products for cross-platform business initiatives  including;

  • Customer profiling and tracking

  • Marketing data for targeted campaigns

  • Digital Visibility
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Case Studies

Customer Demographic Profiles

Extrapolating advanced customer demographics for potential retail partner within 24 hours.

Through databasing information available across various customer platforms and applying relational algorithms for conclusions, a full customer profile was determined.

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Social Campaign Efficiency and Engagement Boost

Decrease Bounce rate by 51%; increase sign up rate by 86%.

Role was to increase sign up rate and conversion rate among visitors. 3 variations were created via each source and success was seen within 14 days.

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Custom content generation

Driving Revenue through inbound lead system.

Developed an advanced infrastructure of unique URL’s and automated submission tools to boost existing web traffic by 414% after 30 days, with web-based leads increasing by over 926%, resulting in 14% increase in monthly revenue in 60 days.

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Keyword, SEO, Content-Marketing

Increased traffic to site by 45%, increased time on site by over 60%, decreased bounce rate by 19%.

Developed, maintained and managed traffic sources to assess ROI from each traffic source as well as keyword, cutting costs on paid advertising while increasing lead system.

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Sentiment Analysis

Live Sentiment Analysis on Crisis in Syria

Collection of sentiment data across hundreds of message boards, while also segmenting the response via the various articles based on source. The polarity of each comment had KPI’s such as device type, age, income, digital activity and others in place.

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