Leveraging Search Data

With Google, it seems like any question can be answered. As a consumer, you find answers within search results. As analysts, we find answers within search data. Search data refers to both keyword volume (how often a keyword is searched a month) as well as ranking positions (where a website appears in search results).   …

Leveraging Search Data

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Canonical Blog Posts – Quantity or Quality of Online Content?

In addition to driving users to a website, blog posts can also be considered a productive method for building web authority through the use of keywords. However, creating and publishing unique and high-quality content through a heavy amount of blog posts is no quick task. Generating this type of high-quality content on a regular or …

Search Trends: Voice Search and Commands

From keyboards to vocal cords – interaction levels with technology continues to expand. Voice Search has been a point of conversation thanks to devices like Amazon Echo and Google Home. However, Android devices 4.4 or higher, or those with the Google app version 3.5 or higher, can also leverage the power of Google through voice. …

Search Trends: “Near Me”

Location services use GPS, Bluetooth, Wi-Fi hotspots and cell towers to determine a device’s approximate location. This helps websites and apps present the most relevant information or features – from geofilters to surrounding businesses. Your phone not only goes everywhere with you, but also knows everything around you. Mobile searches account for more than 77% …